New York
CNN
—
Hush puppies, once a staple on Red Lobsterâs menu, are coming back.
Itâs part of broader changes at the chain, which recently emerged from bankruptcy and is now under the control of a hoping to turn around the seafood restaurant chainâs fortunes. Rolling out this week is an overhauled menu that is 20% smaller but has nine new items, including the beloved cornmeal fritters.
âThere was a social media riot over us taking off the hush puppies a few years ago,â CEO Damola Adamolekun . âI expect a stampede into our restaurants because weâre bringing back the hush puppies,â he jokingly added.
Also new on the menu are bacon-wrapped scallops, a lobster bisque, a lobster pappardelle and a Parmesan-crusted chicken dish. Red Lobster is also âcrafting a new tartar sauce that brings back all the flavorsâ from its original recipe, to its Facebook account.
CNN has reached out to Red Lobster for additional details.
Adamolekun said he wants to make Red Lobster ârelevant, compelling and excitingâ and likely emulate the success of other chains, , whose sales are rapidly growing after slimming down its menu and focusing on food that people love to eat and share on TikTok.
But, the chain still has to hold on to Red Lobsterâs customer base of Baby Boomers â around 40% are older than 55, a demographic Red Lobster calls âquality traditionalistsâ â while also drawing in a new generation of diners.
Diners will soon notice new lighting at the restaurants and new music as part of Adamolekunâs efforts to attract younger customers who might have grown up going to the chain but havenât been back for some time.
Red Lobster under new ownership, led by one of its lenders, Fortress Investment Group, which has initially committed $60 million to revitalize the chain. It also hired Adamolekun, who recently successfully ran P.F. Changâs, to lead the charge.
However, one menu item that isnât coming back right away? The $19.99 endless shrimp deal. âI never want to say never, but certainly not the way that it was done,â Adamolekun told CNN. âWe wonât have it in a way thatâs losing money in that fashion and isnât managed.â